Latest News
The Spring Event is live! A special event map with unique merge mechanics, exclusive seasonal costumes, and a limited-time Legendary character are available until the event ends. Log in daily to collect event tokens and unlock all rewards before they're gone.
April 1, 2026
Update 1.5 arrives with a significantly expanded merge grid, a brand new venue type, and quality-of-life improvements to the auto-sort system. The update also introduces two new Rare characters and adjustments to passive income scaling.
March 15, 2026
The Valentine's Day event ran through February with exclusive romance-themed merge items, a dedicated event storyline, and limited animated date scenes with fan-favourite characters. All event rewards have been archived in the collection system.
February 14, 2026
A brand new Legendary character joins the roster with unique passive bonuses and a multi-part animated story arc. Players who reach Romance level 10 with her unlock an exclusive animated scene not available for any other character.
February 10, 2026
Passion Industry officially launched globally on Steam and browser on December 8, 2025. The game arrived with 5 themed venues, 20+ characters across three rarity tiers, and the unique Merge-5 system. Download is free across all platforms.
December 8, 2025